After several significant changes in Blueprint’s internal operations, the team took to ACOS to showcase two brand new cabinets, the Wave and the Alphamax, with head of corporate accounts Nicola Wallbank hailing the launch as Blueprint’s “comeback show.”
Visitors to Blueprint’s stand at ACOS this year were treated to the launch of not just one, but two brand new cabinets, offering the latest in technology and innovation for both AGCs and single site operators alike.
Alongside the Cat C Alphamax, the latest cabinet in the Alpha family, the Wave Cabinet also made its debut, a premium content B3 described by head of corporate accounts Nicola Wallbank as “the star of the show.”
“The Wave Cabinet has been phenomenal, everyone’s really excited about it,” said Wallbank.
“With the content it sells itself. Before the show, we saw the Wave as a very high-end product, but the uptake at the moment seems to be that it fits all requirements. Everyone wants it, wants to see it and wants to play it.”
“We’ve got bespoke content on the cabinet which will only go on the Wave. Pegasus Rising is our first game that utilises the full screen with all reels, however there is much more to come.”
The cabinet is designed to give AGC operators the greatest flexibility, offering both stand up and sit-down versions, with the former including higher button panels, and both machines delivering what Wallbank termed “the latest and greatest from Blueprint.”
Alongside the Wave, the Alphamax represents an upgrade of the firm’s Alphastar, featuring an improved note acceptor, new HD edge-to-edge monitors, an updated button panel and reconfigured security features.
“With the Alphamax, we’ve worked hard after listening to our customers in order to enhance the player experience.” noted Wallbank. “There are fewer buttons, it’s all on screen, and it is characterised by generally smoother processes, particularly with note acceptance.”
“The world’s getting more impatient with waiting for things to load, waiting for games to load, waiting for credit to load, we wanted to make the whole process quicker.”
The cabinet also features an integrated charging panel for mobile devices, and is currently undergoing shakedown testing alongside the Wave Cabinet ahead of full launch.
“They’re both really striking cabinets,” said Wallbank. “Although they’re very different, they both have the Gauselmann brands and themes running through them, and they fit with the Aurora, the Alphastar, and the Genie – but these are moving on the family tree.”
As well as launching the Wave and Alphamax, Blueprint were also keen to make sure that the stand at this year’s ACOS represented a fresh start.
“We’ve had some transition since ICE, so it’s a little like a comeback show for us, we really wanted to be here to make a statement to be bold about the fact that Blueprint are back.”
“We’re really focused on making sure our customers go away thinking; ‘Wow, Blueprint are different,’ and notice the changes we’ve made internally, the services we offer, the content we launch and how we continue to build our relationships.”