Blueprint Machines is growing in influence in the bingo sector through a combination of leading product releases and its close working relationship with customers.
“We recognise that bingo has a unique set of requirements, so we have been working on our game menus to recognise the ‘softer’ style of games preferred by bingo players,” says James Lowe, Content Manager, Blueprint Operations. “We analyse the data from the machines on site in bingo halls, in order to understand what bingo players enjoy and to give them more of what they want.”
Blueprint is a relative newcomer to the bingo sector but supplies operators large and small including, Mecca, Buzz, Beacon and independents such as Carlton, Castle and BJ Bingo.
“Bingo players are notoriously loyal to the machines they love and we have found it to be an advantage to have some dominant game brands on other channels such as Pub, Online and arcade,” adds Gavin Wright, UK Sales Manager.
“Recently, we dropped into one of the Mecca Bingo sites and got chatting to a player called Gloria – who was initially concerned that we were reshuffling the machines. She wanted to know where her favourite machine had gone. When we showed her the Blueprint bank of B3 Auroras with Carbon Premium Menus, she exclaimed that she recognized one of the games; ‘Eye of Horus’ as something she played online. She was immediately happy to play and told me that if the game appeared on the machine at her local pub, she would most likely play there as well,” he adds.
Blueprint has enjoyed particular success in the bingo sector with its Community Cash Vault offer, especially with the latest Cat C menu roll-out. Community Cash Vault is a new multi-game menu housed in the Aurora or Alphastar Cabinet for the Arcade and Bingo markets. Its uniqueness is that that all games when played can trigger the Community Cash Vault. The Big Money reel spins to award either a Cash Value or The Community Cash Vault! Once the Community Cash Vault is triggered all eligible players will be awarded a series of Cash Wins via the Big Money Reel.
“One thing we have discovered is that it is possible to offer Category C and B3 product with the same game titles on them and suffer no degradation of cashbox,” says James. “When it comes to premium content games such as Eye of Horus or Fishing Frenzy, bingo sites that have them on both B3 and Category C game menus find that revenues are as good if not better. We believe that players like to get familiar with games on the lower stake of Cat C before moving on to B3 with more confidence.”
Titles that look set to do well in Bingo going forward include the newly-launched Monkey Business Wild and the B3 Luck of the Irish Free Spins, which has done extremely well online. “Our B3 Carbon Premium menu – is now recognised as the market leader in the overall digital bingo offering and we have plans for more exciting content releases throughout the early part of 2019 and beyond, ensuring that operators gain their necessary customer loyalty and subsequent returns in cash box. So, once again we are demonstrating that Blueprint are taking its digital offer to a new level,” concluded Gavin Wright.