Blueprint Head of Product James Fergusson provides a preview to what promises to be one of the busiest and most in demand stands at ACOS with product for every sector plus an opportunity to win VIP Hospitality tickets to watch Manchester United at Old Trafford.

Looking ahead to the two days in London, can you give us an idea of what visitors will be seeing on your stand at ACOS?

First of all visitors will be seeing a brand new stand design which reflects the seriousness with which we are approaching ACOS and the opportunity it provides to showcase product. In terms of an overview the main focus will be the official launch of the Revolution B3 cabinet but there will also be a host of additional cabinets, content and reasons to visit the Blueprint stand. We have a further four cabinets and games for every sector, we will be showing the Pub and AGC versions of Ultramax, the P23 cabinet with the dedicated Project Poker game as well as Bullion Bars which has enjoyed huge success following its launch at January’s EAG.  In addition, we will also be presenting the Alphamax with the Pub Lite menu.

As they say, it’s all about product, so what are the ‘must-haves’ on offer and why are they the stand-outs?

Whilst there are so many stand-out products for visitors to experience on the Blueprint stand the Revolution is the highest profile launch. I’ve referred to Revolution as being the most player-centric cabinet ever developed for the UK low stake land-based sector and based on the feedback from operators who we’ve shown it to I stand by that description. The development programme has comprised more than 2,000 design hours underpinned by a mission to really engage with the player at every opportunity and at every touchpoint. One of the stand-out features of the Revolution is the Game Deck which at 21.5” which adds to the immersive gaming experience of the cabinet.  Revolution will showcase our latest B3 menu for AGC and Bingo, which features 3 Spin to Win games – our newly designed concept for immersive play on V-Deck. For the pub market, on the Ultramax cabinet we will be showcasing our PUB Colossus menu which is currently the best performing menu in the Pub market sector, featuring seven new games. For the AGC Cat C sector we will showcase the best mix of community and standalone games on our Titan Community + menu with 4 new titles. We will also be showing the ever-popular Poker with Jack or Better Extra Swap Cat C and Jack or Better 400 with Power Play B4. The popular Alphamax with Pub Lite menu, which is the light version of our Colossus without the content subscription, will also feature on the stand.

Can you talk us through the new launches and any new deals or partnerships you’re previewing at ACOS 2024?

There are a large number of new products that we will be showing at ACOS but we will also be taking the opportunity to provide the industry with some special ACOS commercial offers. At show we will have a sale of Auroramax+ and Wave+ cabinets providing some significant discounts. We will also be staging a raffle for six tickets for the Premier League fixture between Manchester United and Leicester City at Old Trafford. Anyone visiting us during the ACOS can enter the raffle and have a chance to win the prize. The seats, which are in the neutral zone, include pre-match, half-time and post-match hospitality – come and join us!