Blueprint Operations’ ‘Passion for Innovation’ is driving the brand’s continued market growth with the latest milestone seeing it exceed 45,000 installed machines.
Blueprint has been supplying machines to the UK market since 2013, achieving accelerated growth two-years later with the development of its product portfolio alongside an expanded distribution.
Further initiatives have included Blueprint’s adoption of a Direct Sales strategy strengthening further its relationship with a growing customer base across all UK machine sectors.
Reflecting on the landmark achievement which was recorded in the month following its successful showing at London’s EAG Expo, Blueprint Managing Director Andy Tipple said: “This represents a notable success for the brand and reflects our reputation for delivering best in breed gaming machine entertainment.”
He added: “Achieving sustained and consistent growth is about having in place a defined process and a clear strategy underpinned and powered by a sustained level of investment. The process that Blueprint follows is to always listen to our customers and to fully understand their needs and business requirements with all feedback directed back into the development programme.
“The second non-negotiable relates to our ring-fenced commitment to research and development. As an example, the Velocity cabinet, which launched in January 2025 was the result of over 10,000 hours of R&D: Velocity has gone on to sell more than 4,000 units in just over a year and is on-course to become our best-selling cabinet of all time exceeding the 10,000 units we sold of the Ultramax.
“I firmly believe that it’s our ‘Passion for Innovation’, our clear strategic vision coupled with a commitment to invest in R&D on behalf of our customers that will see Blueprint continue to set the standards in low-stake gambling entertainment across the Pub, AGC, Bingo and FEC sectors.”
