Blueprint Operations (BPO) has provided its growing customer base with a simple to navigate online ordering platform for advanced replacements, returns and repairs, as well as direct purchases through the company website.
With frictionless ease of use at the top of the development brief the new section allows customers to browse and filter products, select components, and add items to a basket for submission in just a few clicks. The new area is accessible via the main navigation menu and is available to all Blueprint Operations customers holding a valid gambling licence.
Commenting on the launch, BPO Customer Services Manager Mateusz Stanislawski said: “This new addition to our website and customer service offering not only modernises the way customers order their spare parts, but it also enables us to continue adding new products daily, in the process expanding significantly the overall catalogue.”
Expanding on the background to the customer-centric initiative he explained: “The idea came from looking at continuous improvement projects, specifically how the customer service department could use our Salesforce CRM to deliver a better experience for our customers.
“Alongside providing clearer product information and transparent pricing structures, including standard pricing, advanced replacement, and repair/return options, the most significant customer benefit is the autonomy it provides.
“All of our actions are grounded in a commitment to make life as easy as possible for our customers and to help keep their operations running smoothly. This new feature means that operators can now place orders outside of conventional office hours and manage their spare part requirements at their convenience.”
The project has also delivered operational benefits internally. Mateusz Stanislawski added: “This project has allowed the Customer Service Department to analyse the time spent processing orders, identify inefficiencies, and implement changes to streamline operations. As a result, our team now has increased capacity to provide expert assistance and guidance over the phone. The system is designed so that new products can be added as they are released.”
Looking to the future, BPO Marketing Manager Ryan Ashcroft noted: “Since launching the new website in 2025, the spare parts ordering area is the biggest addition that we’ve made and it’s exciting to now see it live. Alongside ongoing improvements to the website, we’re always exploring new and innovative ways to enhance what we offer our customers in line with their needs and requirements.”
BPO customers can explore the spare parts ordering area at: https://blueprintoperations.com/product-category/spare-parts/
