After a transformational 2025, Blueprint Operations says it will focus on content and brand strength in 2026.
It was a busy year for Blueprint Operations, the provider of gaming solutions, after it rolled out a new cabinet range that features high build quality, advanced technology and a player-focused design.
Ahead of EAG 2026, Nadia Timofeev, Blueprint’s director of operations, called it the “most significant trade event of the year.” She said: “EAG effectively sets the tone for the next 12 months and acts as a strategic springboard for both Blueprint and the wider low-stake gaming sector. It allows the team to gauge industry mood post-holiday trading, align product focus and adjust plans ahead of Q2 launches.”
More than just a showcase for product, EAG serves as a barometer for the high street, giving exhibiting companies an insight into the state of play ahead of an important year. Timofeev continued: “EAG provides direct, early feedback from operators across pub, AGC, bingo and FEC sectors and valuable insight into how current conditions, regulation and investment appetite are shifting. We are also happy to share our knowledge and expertise.
“Blueprint uses EAG to demonstrate its complete product ecosystem – cabinets, content, system integrations and support – giving partners a full view of how the portfolio fits together.”
Next year is shaping up to be a strong one for the company, which has a roadmap of new titles and licensed games to release throughout the year, including exclusive brands and omnichannel releases. Timofeev said: “Following the success of Bullseye Cat C game release in April and the positive reaction to the Bullseye three-player showcased at ACOS, EAG will see the debut of the new B3 version of the game.”
A major new licensed brand will also be unveiled during the show, and while details are still under wraps until closer to the time, Blueprint says it will expand its reach into another high-profile franchise.
Also at the show, the company will also introduce a new version of its B3 roulette game for electronic roulette tables which has been produced in partnership with Spintec and features the innovative Hotspot feature, developed specifically for the AGC market. Timofeev added: “The message for EAG is that Blueprint’s investment in content, hardware and partnerships is coming together to deliver a stronger, more connected product ecosystem for 2026.”
The main concern in the UK market at the moment is the budget, which at the time of writing was yet to be released. Recent leaks in the media had suggested that the UK government were looking at increasing Machine Games Duty from its current level of 20 per cent to as much as 25 per cent. While most operators are currently expecting it to stay at the same level, Timofeev says that the speculation around potential rises has already had a negative impact on the market, dampening investment confidence. She said: “If MGD were to increase to 25 per cent, it would fundamentally alter the economics of the industry. Many smaller and mid-sized operators would struggle to remain viable, and the risk of migration towards unregulated or black-market activity would inevitably grow.
“Parallel to budget concerns, ongoing Gambling Commission consultations – including the review of Gaming Machine Technical Standings – are creating further uncertainty.
“While these reviews are vital for maintaining player protection and technical integrity, the lack of clear timelines and transitional guidance makes it difficult for manufacturers and operators to plan responsibly.
“Blueprint, through its involvement with Bacta’s technical working groups, supports a collaborative approach to shaping the new standards but stresses that proportionate, well-timed implementation is essential to avoid disruption.”
Despite worries around taxation, the UK market remains exceptionally strong. Speaking on the future, Timofeev said: “Blueprint’s philosophy is that we have to make our own opportunities and our product has to appeal to the market whether it is AGC, bingo, pub or motorway service areas – we just can’t rely on waiting for legislation to help. We need to be able to accommodate for the peaks and troughs. Continuous investment in content and brand partnerships will drive player engagement.
“BPO’s approach is to stay proactive – using product innovation, player insight and operational excellence to generate growth regardless of the political or economic climate.”
