Nadia Timofeev: ‘Content is the big story for Blueprint this year. Our roadmap has a clear focus on well-known, trusted brands that resonate with players and which perform for operators.’
Covering all key market sectors with a mix of new and proven products Blueprint Operations will be present at EAG in force. The product portfolio allows customers to explore Blueprint’s newest innovations as well as the machines that continue to perform consistently across AGCs, pub, bingo and casino. And for the industry’s budding Luke Littlers’ Blueprint is running a darts competition, with some great prizes for the highest scores.
This is another crucial EAG with innovation clearly at its core. What are you hoping to get from January’s show?
EAG is always an important moment for us, but January makes it especially exciting. It’s the first opportunity of the year to reconnect with customers, reset priorities, and start strong after the Christmas period. For Blueprint, EAG 2026 is about showing momentum, we have completed the rollout of our full cabinet range, and our focus is now firmly on content, roadmap delivery, and the customer experience. We want customers to leave the stand feeling energised about what’s coming next and confident in the direction that we’re taking.
Can you give us an idea of what new innovations you have planned for the show?
Content is the big story for us this year. We’re continuing to strengthen our roadmap with a clear focus on well-known, trusted brands that resonate with players and which perform for operators.
We’ve invested heavily in the Bullseye franchise and are incredibly excited to reveal Monopoly as a new B3 launch from January: it’s a big moment for us and one we know the market has been waiting for. At EAG, we’ll also be showcasing other new titles from our Q1 roadmap, giving customers an early look at what they can expect in the months ahead.
Alongside this, we’ll be presenting electronic roulette table Spectra produced by our partners Spintec, including the UK-specific B3 game jointly designed by Spintec and Blueprint, featuring the Hotspot (lucky numbers) mechanic and pre-gamble wheel, a feature that players already recognise and enjoy from playing roulette on our machines. We’ll also be able to discuss Spintec’s most popular casino games for operators in that sector.
What products and machines will visitors be able to see on your stand at EAG?
Our stand will represent all key market sectors, with a broad mix of new and proven products. We’ll be showcasing our latest cabinet range, including Revolution, Revolution 49”and Velocity, alongside our Modex casino machine, Poker 23, and our long-standing performers Aurormax+, Ultramax, and Alphamax. This mix allows customers to explore both our newest innovations and the machines that continue to perform consistently well across AGCs, pub, bingo, and casino environments.
How have you approached the stand and overall EAG experience this year?
We’ve continued with our upgraded stand design, creating dedicated areas for different market sectors so that customers can explore what’s relevant to them in a focused way. This year, we’re also adding a bit more fun and theatre. To fully immerse visitors in the experience, customers will be able to meet our game characters in person, including Bully from Bullseye and the Monopoly Man – bringing the games to life on the stand. We’ll also be running a darts competition, with some great prizes for the highest scores, so please come and join us to have some fun! The competition will be played on an electronic darts system provided by our sister company, Regal Technologies, and adds another interactive element to the stand.
Safer gambling and compliance remain key topics. How are these reflected in your products at EAG?
Safer gambling continues to be a top priority for us. Our B3 cabinets at EAG will demonstrate self-exclusion prompts, time and spend limits, and age-verification functionality, all designed to support operators meet their safer gambling responsibilities. We believe it’s important that compliance tools are practical, intuitive, and genuinely helpful for both staff and players and EAG is a great place to show how these features work in real terms.
What conversations are you looking to have with customers at EAG?
A lot of the conversations at EAG will, of course, go beyond product launches. We expect to spend time talking with operators about the current market conditions, regulatory environment, and wider political landscape, and how these factors are impacting day-to-day operations. It’s important for us to understand those pressures and to work with customers on practical ways that we can support their businesses.
From there, the focus naturally turns to how we support operators beyond the machine itself. We continue to invest heavily in service, systems, and customer convenience. At EAG, customers will be able to see enhancements to Blueprint Assist, our free returns portal, and, for the first time, the ability to order parts directly through our website. It’s all about making life easier for operators and engineers, and giving them fast, reliable access to the support they need.
We’ll also have a dedicated technical area on the stand, where customers can speak directly with the team about our machines, connectivity, content, updates, and future plans, ensuring they leave with clarity, confidence, and a clear view of what’s coming next.
Finally, how is the team feeling heading into the show?
The team is genuinely excited. EAG in January feels like a fresh start, and the Christmas break has given everyone a chance to recharge. All of our account managers will be on the stand fully equipped with iPads, giving them instant access to product details, roadmaps, and technical information, so customers can ask questions and get the answers straight away. We’re really looking forward to welcoming everyone, getting a strong start to the year and sharing what we’ve been working on and the direction of travel.
