James Fergusson, Director of Product and Sales, highlights revenue-driving cabinets and compelling content on show at ARE.
Looking ahead to the two days in Manchester, can you give us an idea of what visitors will be seeing on your stand at the second edition of the ARE Expo?
We’ve adopted a deliberately stripped-back approach to our presence at ARE with a laser sharp focus on the core products that continue to perform so well for operators alongside some exciting new launches. A key feature of our development programme is the detail that we apply to new products. As an example, the Velocity Cat C cabinet, which launched in January 2025, was the result of over 10,000 hours of R&D. Velocity, which will be part of our ARE presence, is on-course to become our best-selling cabinet of all time exceeding the 10,000 units we sold of the Ultramax. In addition to the Cat C Velocity, produced for both AGC and Pub customers, our ‘passion for innovation’ will be evident at ARE courtesy of the B3 cabinets the Revolution and Revolution 49”. Revolution was a real success story of 2025 and with a strong 2026 content roadmap in place we have every confidence that Revolution’s performance will continue, reinforcing its’ position as a key revenue driver for operators.
What are the ‘must-haves’ on offer and why are they the stand-outs?
Following the successful release of Bullseye Cat C in February 2025, we will also be showcasing two further Bullseye titles including the B3 model for AGC and bingo venues, while a second Cat C title will be showcased on the Velocity cabinet. Since the introduction of the Bullseye brand to the BPO portfolio performance has exceeded our expectations by some distance. The latest B3 title has performed extremely well since its deployment at the end of February and is now sitting within our collection of top five titles. Together, these launches underline Blueprint’s continued investment in world class content and our commitment to delivering products that consistently perform across multiple sectors.
Do you have any new launches, deals or partnerships previewing at ARE 2026?
We always go to industry exhibitions with a suite of new reasons to meet with us on the BPO stand and ARE ’26 is no exception. We will have new B3 and Cat C titles on show across our cabinet range including Dragons Eggs and Son of Horus (B3) as well as Luck o the Irish pots of Cash (Cat C). With such a broad product range that also includes the specialist Poker 23 cabinet, the BPO stand at ARE delivers the essential ingredient of choice enabling operators to benefit from our ongoing commitment to innovate aligned to an industry leading attention to detail.
