‘A marquee business win that speaks volumes for the strength of the gambling entertainment offering found across the Blueprint range’ is how Managing Director Andy Tipple heralded the multi-model installation completed at the iconic Clacton Pier arcade and ‘Joywheel’ high street gaming centre.
The machine supply agreement which followed a competitive pitch was confirmed at January’s EAG Expo, and features best-in-class products including the Revolution 49″, Bullseye three-player, Poker 23 as well as the Velocity which is on course to become Blueprint’s best-selling cabinet of all-time.
Reflecting on the agreement Andy Tipple said: “Clacton Pier is the largest in Europe and one of the most iconic seaside venues in the UK, so it’s a highly important and prized site. Having our machines on the floor there, serves as a powerful endorsement of the quality of the Blueprint cabinet range complemented by the strength of the content pipeline.”
Referencing the consultancy-based approach which sits at the heart of the Blueprint sales and marketing strategy, he added: “The approach adopted by May Cudlipp the BPO Account Manager reflects how we partner with our customers which is the opposite of the traditional and outdated ‘hard sell’.
“Instead, we want our customers to make informed purchasing decisions based on the detailed evidence that we are able to provide on how cabinets and content are performing in different locations and the best mix of machines to maximise site performance.
“We recognise that it is not a case of one size fits all and the businesses that we are selling into take a very considered approach to machine investment. It’s our responsibility to ensure they are totally comfortable with the decisions that are taken based on the provision of the best possible advice.”
Elliot Ball, Director at Clacton Pier added: “We would like to thank May and the team at Blueprint for their ‘partnership approach’ to working with us on recent upgrades to our AGC’s, both at the pier and in Clacton’s town centre. The early performance indications are good and we’re pleased to offer a wide range of Blueprint products at our sites.”
