Blueprint Operations will be keeping it simple at Park Avenue with a focus on its market leading, industry acclaimed Velocity and Revolution cabinets. In an interview with Coinslot Senior Account Managers Harry Hulse and Laura Norton reflected on the progress made during the first half of 2025 and looked ahead to what’s in store for the remainder of the year including the launch of Bullseye which coincides with the return of the iconic TV show.
Coinslot: What products are you bringing to London and talk us through some of your key innovations on show at Park Avenue.
Harry Hulse: With Park Avenue being a smaller show on the calendar with the emphasis on networking, we’ll be keeping it small and simple, bringing our new Velocity and Revolution cabinets.
Laura Norton: Both the Velocity and Revolution utilise our new ‘Spin 2 Win’ feature, giving players a new exciting twist to our traditional and proven free spins games. ‘Spin 2 Win’ puts the emphasis on using the video decks as part of the games feature, a new innovation that we hope will push the envelope on video decks and their use.
Coinslot: What kind of impact are these machines having out in venues and what responses are you getting from operators?
Harry Hulse: The response from customers has been very positive. Velocity has gone from strength to strength particularly in the Pub market. Operators have placed follow-up orders to the initial cabinets they ordered upon release, and we’re in talks with more operators regarding placing larger orders to keep them stocked up for the rest of the year.
Laura Norton: Revolution and it’s big brother Revolution 49″ have both received great feedback from our customers in the AGC and Bingo markets. With these new cabinets, there’s a real focus on taking our customers along for the journey by inviting them to open day events to reveal the cabinets and ask for their feedback and suggestions. Given that this brand new product range is Blueprint’s first in terms of having control of the cabinet design, we believe it was imperative to gather that feedback and insight from our partners and customers.
Coinslot: We’re heading towards the first half mark of the year – has 2024 gone according to plan and what developments can we expect to see in the Q225?
Harry Hulse: We’ve had a very positive start to the year for sales. Our new product range has been key but also confidence appears to be back with operators across all sectors after the uncertainty of the White Paper last year. Our focus shifts to the remainder of the year, and how we can best assist customers with their operations. We’ve finalised some strategy that we hope we can use this summer to help operators upgrade their gaming estates.
Laura Norton: In Q2 we will have one of our most anticipated titles so far in the form of Bullseye. Given the surge in popularity around Darts in the UK, and the return of the TV show, it’s a licence we’re very excited to obtain and release to our CAT C markets.
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