Blueprint Operations managing director David Purvis believes AGCs are taking progressive steps to retain players, investing in the latest gaming equipment as a method of delivering what he is describing as ‘big entertainment experiences’.
With an exciting year ahead, Blueprint prepares to enhance its focus on bingo centric content in the coming months putting the C in community, according to Nicola Wallbank.
The Gauselmann Group has underlined its commitment to and faith in the UK gaming industry by completing the second stage of a three part AGC investment project which in infrastructure terms alone will total £15m by completion in Q4 2020.
Blueprint’s David Purvis outlines the solid foundations helping the Gauselmann owned brand to build an exciting player centric future.
Blueprint Operations, part of the Gauselmann group of UK facing brands which also includes Regal Gaming, Praesepe, Betcom and GeWeTe, will be using its presence at next week’s ACOS to unveil the new Alphamax cabinet which caters for the specific needs of Category C pub, AGC, bingo and FEC players. The fulfilment of an intensive 12- month programme of R&D, the Alphamax combines outstanding design credentials which include the latest high definition end to end screens alongside advanced technical features including the Merkur MD100 note recycler which enhances acceptance levels and improves security.
Nicola Wallbank, Head of Corporate Accounts at Blueprint, discusses the qualities and experiences that define the job.
Blueprint Operations, part of the Gauselmann Group whose UK-facing brands include, Praesepe, Regal Gaming and Betcom, has confirmed the appointment of Nicola Wallbank to the newly created role of Head of Corporate Accounts. Nicola joined Blueprint in 2016 gaining experience in both content management and customer account management roles. Based in Newark, Nicola reports directly to David Purvis and is responsible for a growing team of Customers and Account Managers. Prior to joining Blueprint, Nicola spent eight years at Regal Gaming having graduated from Manchester Metropolitan University with an Honours Degree in Sports Science.
Gavin Wright, UK Sales Manager Blueprint Operations discusses the crossover of Cat C and B3 games and how it encourages players to try new titles.
For Blueprint players, Cat C allows enjoyment of the same games and titles as B3 but at a lower stake. For the pub sector, we have found that a mix of game styles on Cat C, including slot-style games is growing the player base. However, in locations where Cat C and B3 can be sited together, there is no depreciation of cashbox, even when the same game titles appear at different stake levels on both offers. In fact, we have seen cashboxes increase across the board. From an operator’s perspective, therefore, as well as for players Cat C is about offering the choice of a lower stake for those who feel more comfortable with it.