Blueprint Operations has confirmed what it’s describing as a ‘substantial’ order for its sector leading Alphamax cabinet. The order, which has been placed by independent operator, Essex Leisure, underlines the popularity of the cabinet as well as the digital genre which Blueprint’s Head of Corporate Accounts, Nicola Wallbank, believes is transforming the pub gaming experience.
“Gauselmann UK is a fully integrated business with both consumer facing and b2b brands, two sectors that have received significantly different levels of government assistance.
Blueprint Operations is upholding its philosophy of providing big gambling entertainment experiences, with the autumn launch of Luck O’ The Irish Megaways. The five-reel video slot, which features the patented BTG Megaways engine, is available across Blueprint’s industry acclaimed Auroramax, Wave and Aurora cabinets.
Blueprint Operations managing director David Purvis believes AGCs are taking progressive steps to retain players, investing in the latest gaming equipment as a method of delivering what he is describing as ‘big entertainment experiences’.
Blueprint Operations selected the top floor of the iconic Ivy Club, situated in the heart of Covent Garden, to celebrate two iconic innovations of its own in the form of the B3 Wave and Cat C Alphamax cabinets and game content.
After several significant changes in Blueprint’s internal operations, the team took to ACOS to showcase two brand new cabinets, the Wave and the Alphamax, with head of corporate accounts Nicola Wallbank hailing the launch as Blueprint’s “comeback show.”
Blueprint Operations, part of the Gauselmann group of UK facing brands which also includes Regal Gaming, Praesepe, Betcom and GeWeTe, will be using its presence at next week’s ACOS to unveil the new Alphamax cabinet which caters for the specific needs of Category C pub, AGC, bingo and FEC players. The fulfilment of an intensive 12- month programme of R&D, the Alphamax combines outstanding design credentials which include the latest high definition end to end screens alongside advanced technical features including the Merkur MD100 note recycler which enhances acceptance levels and improves security.
Gauselmann UK is celebrating what group business development director Ryan Collinge described as “a fantastic and positive start” to its relationship with Roadchef, following the rollout and installation of over 500 Cat C and B3 machines across 30 motorway service areas.
EAG 2019 will be another milestone in the Blueprint journey, where customers will be able to see the progression of the company’s market-leading B3 and Category C ranges.
Blueprint Machines are now offering the opportunity for all customers to upgrade their machines to the iconic Deal or No Deal (DOND) branded Game-pack on Alpha Star and Genie cabinets. Previously, the performing Cat C – 25 game compilation – with a performance index currently at 124%, driving an average weekly cash box at £348 per week (CLMS Figures) – was only available on new Alpha Star purchases.