Consistent Innovation: the name of the game

Gavin Wright, UK Sales Manager Blueprint Operations discusses the crossover of Cat C and B3 games and how it encourages players to try new titles.

For Blueprint players, Cat C allows enjoyment of the same games and titles as B3 but at a lower stake. For the pub sector, we have found that a mix of game styles on Cat C, including slot-style games is growing the player base. However, in locations where Cat C and B3 can be sited together, there is no depreciation of cashbox, even when the same game titles appear at different stake levels on both offers. In fact, we have seen cashboxes increase across the board. From an operator’s perspective, therefore, as well as for players Cat C is about offering the choice of a lower stake for those who feel more comfortable with it.